Email Marketing

There’s no denying that email marketing is one of the most effective and powerful marketing channels to date. In fact, email marketing revenue is estimated to reach almost 11 billion by the end of 2023.If done correctly, email marketing can drive revenue, build brand loyalty, increase WOM advertising, and build upon your customer relationship strategy. The opportunity to create value and grow your business through email marketing is undeniable. Especially as these are people that have already signed up and told you they want to hear from you. (Unless you have purchased email lists or utilizing unsolicited cold campaigns - don’t do that).That’s why it’s important to utilize these email marketing tips to keep your audience engaged, avoid a bad sender reputation, and generate the most value out of your campaigns.