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    150+ Influencer Marketing Statistics 2024

    In 2024, influencer marketing is one of the most prominent strategies driving consumer engagement and brand visibility. As social media platforms and audience preferences shift, businesses are increasingly turning to influencers to promote their products and services. As a marketer myself, I have witnessed the incredible growth and benefits of influencer marketing over recent years. These latest influencer marketing statistics for 2024 highlight the importance of why marketers and brands need to stay up to date.

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