The top-ranking organic page gets an estimated 58% lower CTR when an AI Overview appears.
That's more than half the clicks gone before anyone gets to your result, based on data from Ahrefs' 2026 study. But that's not even the worst part: their earlier 2025 data put the same figure at 34.5%. So it's getting worse.
In the SERPs, it's always been about the higher the position, the higher the percentage of clicks. But with AI Overviews (AIO) now stealing most of those clicks and position 1 taking the leftovers, what happens to the rest?
Yes, SEO is still important, but organic strategies are changing, and you can't rely on search engines or AI citations either. Read more...
Content marketing blogs are still one of the easiest ways to stay up to date on AI playbooks, content performance, and distribution. Algorithms decide most of what you see, so it helps to have a set of sites you check when you want to get the latest insights from reputable sources.
This list looks at the best content marketing blogs that are active, specific, and grounded in performance and organic growth. These sites show real examples, share real data, and go deeper than generic advice.
Use it to pick a few blogs worth bookmarking or subscribing to, so you always have a reliable place to go when you need new ideas or better ways to run your...
