https://chad-wyatt.comPractical AI marketing tactics, tools, and real-world examples for marketers who want better results.enhttps://chad-wyatt.com/ai/why-brand-size-doesnt-explain-ai-search-visibility/https://chad-wyatt.com/ai/why-brand-size-doesnt-explain-ai-search-visibility/Wed, 20 May 2026 09:33:55 GMTAI visibility is the thing every marketer is scrambling for at the moment. Being the brand that’s mentioned when the intent is there, getting cited as a source, and covering every topic surrounding its niche. But the problem is AI visibility isn’t easy to understand, unlike traditional search. There are too many variables that impact […]https://chad-wyatt.com/ai/ai-citations-are-not-rankings/https://chad-wyatt.com/ai/ai-citations-are-not-rankings/Sat, 09 May 2026 10:32:39 GMTMarketers are measuring AI citations like rankings that can hold for a period of time. The problem is they aren’t like that at all. SISTRIX data published on May 1, 2026 tracked 82,619 prompts, 1,548,213 snapshots, 6 countries, 3 platforms, and 17 weeks of AI search results. The main finding: Google AI Mode replaces 56% […]https://chad-wyatt.com/newsletter/ai-citation-starts-with-retrieval/https://chad-wyatt.com/newsletter/ai-citation-starts-with-retrieval/Wed, 06 May 2026 14:01:01 GMTThe lower a page appears in ChatGPT’s retrieval results, the less likely it is to be cited. That is the main finding from AirOps’ analysis of 16,851 queries and 353,799 pages, which looked at what happens between retrieval and citation. A page in the top position had a 58.4% citation rate. By position 10, that […]https://chad-wyatt.com/social-media/linkedin-statistics/https://chad-wyatt.com/social-media/linkedin-statistics/Tue, 14 Apr 2026 07:09:00 GMTThe latest LinkedIn statistics show why it’s an important marketing channel. It’s a serious platform for B2B visibility, content distribution, paid targeting, and lead generation, which puts it firmly in the top tier of platforms marketers need to be using in some form. The audience is professional, the targeting is built around business attributes, and […]https://chad-wyatt.com/ai/cloudflare-ai-search-insights/https://chad-wyatt.com/ai/cloudflare-ai-search-insights/Thu, 09 Apr 2026 06:45:00 GMTAI search is much harder to track than organic search. In search, you can look at rankings, clicks, and landing page data. In AI search, you have to pay hundreds of dollars for a tool or tools that provide (not 100% accurate) insights. But paying for shiny new AI tools to track AI performance isn’t […]https://chad-wyatt.com/ai/best-tools-to-track-ai-citations/https://chad-wyatt.com/ai/best-tools-to-track-ai-citations/Tue, 07 Apr 2026 07:05:00 GMTAI citations are difficult to track without using a tool to support. It’s almost impossible to do it manually.https://chad-wyatt.com/newsletter/3-b2b-content-challenges-marketers-struggle-with/https://chad-wyatt.com/newsletter/3-b2b-content-challenges-marketers-struggle-with/Fri, 03 Apr 2026 11:28:24 GMTContent Marketing Institute’s latest B2B report shows the same three content problems marketers are still dealing with: Marketers can produce content. They can distribute it. They can even generate traffic. That part isn’t the problem. The problem is getting the right content in front of the right buyer, at the right stage, with enough substance to move […]https://chad-wyatt.com/newsletter/8-ways-to-use-nano-banana-2/https://chad-wyatt.com/newsletter/8-ways-to-use-nano-banana-2/Fri, 03 Apr 2026 11:16:30 GMTCreative assets can often slow down workflows – especially for smaller teams without dedicated designers. The problem is, every piece needs visuals in multiple sizes: blog, social, newsletter, landing pages, and ads. If you can’t get the creatives fast enough, you either delay publishing or ship something generic. Nano Banana 2 makes it easier to […]https://chad-wyatt.com/newsletter/is-ai-referral-traffic-falling/https://chad-wyatt.com/newsletter/is-ai-referral-traffic-falling/Fri, 03 Apr 2026 11:05:09 GMTIf you’re seeing fewer sessions from ChatGPT/Claude/Gemini, you’re not imagining it. But the ‘why’ is not what most marketers think it is. There’s a lot to unpack here, so let’s break it down. The Confusing Part AI usage is obviously up. Similarweb says GenAI platforms are now getting 7B monthly web visits, and referral traffic from GenAI […]https://chad-wyatt.com/seo-and-content/ai-overviews-take-your-clicks/https://chad-wyatt.com/seo-and-content/ai-overviews-take-your-clicks/Tue, 31 Mar 2026 08:59:02 GMTThe top-ranking organic page gets an estimated 58% lower CTR when an AI Overview appears. That’s more than half the clicks gone before anyone gets to your result, based on data from Ahrefs’ 2026 study. But that’s not even the worst part: their earlier 2025 data put the same figure at 34.5%. So it’s getting […]https://chad-wyatt.com/ai/semrush-one-vs-peec-ai/https://chad-wyatt.com/ai/semrush-one-vs-peec-ai/Thu, 26 Mar 2026 09:18:52 GMTBoth tools help marketers understand and improve visibility in AI search, but they do it in different ways. Semrush One is stronger if you want AI visibility tied into a bigger search workflow, with benchmark data, competitor research, and reporting built around a large prompt dataset. Peec AI is more focused on daily prompt tracking, source and citation analysis.https://chad-wyatt.com/social-media/do-links-impact-linkedin-post-performance/https://chad-wyatt.com/social-media/do-links-impact-linkedin-post-performance/Tue, 24 Mar 2026 05:51:00 GMTMost marketers, including myself, currently believe that LinkedIn punishes posts that include a URL in their post. After looking at the data, I don’t believe that’s true. It only punishes posts that include a link without adding value in the post body. LinkedIn itself says posts with links are not automatically penalized. But that hasn’t […]https://chad-wyatt.com/newsletter/do-you-have-an-ai-slop-problem/https://chad-wyatt.com/newsletter/do-you-have-an-ai-slop-problem/Thu, 19 Mar 2026 11:04:06 GMTIf people think your content is AI, you don’t get judged on intent. You get judged on output. That’s the part that marketers are missing. AI slop isn’t a problem with generative AI tools. It’s the audience reaction to content that feels mass-produced, generic, and low-commitment. Once that reaction happens, the audience stops caring about the message […]https://chad-wyatt.com/ai/linkedin-ai-citation-report-what-the-data-shows-for-marketers/https://chad-wyatt.com/ai/linkedin-ai-citation-report-what-the-data-shows-for-marketers/Tue, 17 Mar 2026 13:17:26 GMTSemrush released a study where they analyzed 325,000 prompts across ChatGPT Search, Google AI Mode, and Perplexity and found 89,000 unique LinkedIn URLs cited in AI answers. The key finding for marketers is citation patterns show different information on how LinkedIn content is most likely to be used in AI search, useful for planning and […]https://chad-wyatt.com/ai/how-to-maintain-brand-consistency-in-nano-banana-2/https://chad-wyatt.com/ai/how-to-maintain-brand-consistency-in-nano-banana-2/Thu, 12 Mar 2026 07:58:00 GMTNano Banana 2 can keep brand consistency, but the result depends on the workflow. To achieve consistency when generating images with AI, it’s best to use the same approved references, a core prompt structure, and make edits from one base image instead of starting over each time. As the quality of images using generative AI […]https://chad-wyatt.com/ai/how-to-vibe-code-a-content-calendar-in-lovable/https://chad-wyatt.com/ai/how-to-vibe-code-a-content-calendar-in-lovable/Tue, 10 Mar 2026 07:11:00 GMTAI app builders can get you from idea to working app much faster than most people think. Plus – why pay for tools when you can just build them yourself, with no code experience? That’s exactly what I set out to do: build a content calendar using ChatGPT and lovable. As a solo content marketer, […]https://chad-wyatt.com/ai/guide-to-nano-banana-for-marketing/https://chad-wyatt.com/ai/guide-to-nano-banana-for-marketing/Thu, 05 Mar 2026 19:03:00 GMTNano Banana 2 (officially Gemini 3.1 Flash Image) is Google’s latest update for high-volume visual production using generative AI. In today’s workflow, the designer bottleneck slows campaigns. Nano Banana 2 reduces that bottleneck with consistency and the ability to generate multiple variations from one source image. It’s built for marketing teams that need to turn […]https://chad-wyatt.com/newsletter/how-to-use-bings-new-ai-performance-report/https://chad-wyatt.com/newsletter/how-to-use-bings-new-ai-performance-report/Thu, 26 Feb 2026 11:57:13 GMTBing Webmaster Tools now includes an AI Performance report in public preview. It shows when pages from a site are cited as sources inside AI search across Microsoft Copilot, Bing AI summaries, and some partner integrations. You get total citations, average cited pages, a list of grounding queries, page-level citation counts, and a trend line. Providing clearer insight into […]https://chad-wyatt.com/seo-and-content/content-marketing-matrix/https://chad-wyatt.com/seo-and-content/content-marketing-matrix/Thu, 26 Feb 2026 07:03:00 GMTThe content marketing matrix is a 2×2 grid with buyer stage (awareness to purchase) on one axis and appeal (emotional to rational) on the other, which divides content into Entertain, Educate, Inspire, and Convince so teams can balance what they publish. Most teams don’t plan content this way. They plan by topic and format, so […]https://chad-wyatt.com/seo-and-content/tofu-mofu-bofu-content/https://chad-wyatt.com/seo-and-content/tofu-mofu-bofu-content/Tue, 24 Feb 2026 03:17:00 GMTToFu, MoFu, and BoFu are the three stages of the sales funnel. Top of Funnel (awareness), Middle of Funnel (consideration), and Bottom of Funnel (conversion) guide a potential customer from first discovering a brand to making a final purchase. When applied to content, at ToFu, the reader is trying to understand the problem and the […]https://chad-wyatt.com/ai/semrush-one-review/https://chad-wyatt.com/ai/semrush-one-review/Thu, 19 Feb 2026 03:24:00 GMTSemrush One is Semrush’s newer suite that adds AI search tracking to its product alongside SEO. It launched in late 2025 to fill the gap for marketers scrambling to measure the impact of AI search on customer journeys, attribution, and brand performance.https://chad-wyatt.com/ai/answer-engine-optimization-checklist/https://chad-wyatt.com/ai/answer-engine-optimization-checklist/Tue, 17 Feb 2026 09:51:55 GMTAnswer engine optimization (AEO) is about making your content easy for systems to pull, quote, and cite accurately. This includes any system where the user asks a question and gets an answer (LLM, Featured Snippet, People Also Ask). The problem is that if your page doesn’t give a clear answer in an optimized structure, the […]https://chad-wyatt.com/newsletter/when-brands-get-ai-wrong/https://chad-wyatt.com/newsletter/when-brands-get-ai-wrong/Sun, 15 Feb 2026 18:09:48 GMTColumbia, the outdoor sportswear brand, has been using AI-generated content on Instagram. Big deal. Actually, it is a big deal. It’s a clear example of where brands using AI can actually get it wrong and start damaging the trust of their audiences. There’s a lot to unpack here, so let’s start breaking it down: Columbia’s […]https://chad-wyatt.com/ai/does-content-chunking-improve-ai-retrieval-a-data-experiment/https://chad-wyatt.com/ai/does-content-chunking-improve-ai-retrieval-a-data-experiment/Thu, 12 Feb 2026 08:02:39 GMTContent chunking shows up in almost every GEO and AEO checklist. It means breaking long content into clear, self-contained sections. Each section covers one point, uses a specific heading, and is formatted so a reader can scan it fast. AI search experiences use passage-level retrieval. They don’t need the full page. They need the one […]https://chad-wyatt.com/ai/best-ai-voice-generators/https://chad-wyatt.com/ai/best-ai-voice-generators/Tue, 10 Feb 2026 07:13:00 GMTVoice generation can become a huge bottleneck for video creators, podcasters, and anyone producing audio content. Recording voiceovers takes time, requires decent equipment, and if you need multiple takes or want to update content later, you’re back in front of the mic.https://chad-wyatt.com/newsletter/is-geo-aeo-a-big-deal/https://chad-wyatt.com/newsletter/is-geo-aeo-a-big-deal/Thu, 05 Feb 2026 19:48:51 GMTOver the last couple of years, AI search became the thing everyone felt they had to act on. Teams started talking about GEO the way they talked about mobile-first a decade ago. Urgent. Slightly panicked. Vague on process and outcomes. When you look at the early benchmarks, they don’t say ‘drop everything.’ They say two […]https://chad-wyatt.com/ai/what-is-content-chunking/https://chad-wyatt.com/ai/what-is-content-chunking/Tue, 03 Feb 2026 20:01:00 GMTContent chunking is breaking content into smaller sections (chunks) so AI can find and retrieve important info easily. It also comes with some benefits to user experience – but it’s being used as a GEO/AEO ‘tactic’ now to optimize content for AI search. Although I think content chunking can help with AI retrieval, there isn’t […]https://chad-wyatt.com/ai/ai-search-benchmarks-data-breakdown/https://chad-wyatt.com/ai/ai-search-benchmarks-data-breakdown/Thu, 29 Jan 2026 07:00:00 GMTConductor’s AEO and GEO Benchmarks Report offers data behind what’s happening to search as AI becomes part of the experience. It looks at how people discover content through LLMs, how Google is answering more queries in AI Overviews, and what sources are cited by AI. The dataset covers 13,770 domains across multiple industries and search […]https://chad-wyatt.com/seo-and-content/thought-leadership-content/https://chad-wyatt.com/seo-and-content/thought-leadership-content/Tue, 27 Jan 2026 06:59:00 GMTThought leadership content is expert content that helps your audience see a topic more clearly and make better decisions. It shares a clear point of view, backs it up with proof or real experience, and gives tactics people can use, so you come across as credible and trustworthy in your niche. It has become more […]https://chad-wyatt.com/newsletter/whats-happening-with-linkedin-pages/https://chad-wyatt.com/newsletter/whats-happening-with-linkedin-pages/Thu, 22 Jan 2026 19:00:48 GMTOver the last 12-18 months, a lot of LinkedIn Company Pages have seen organic impressions and engagement drop, even when posting the same cadence and topics. At the same time, personal profiles are pulling strong results, especially when the content reads like real expertise instead of a brand update. The question isn’t ‘Is LinkedIn dead […]