Using AI across marketing — strategy, campaigns and workflows.
This year will be the first true AI-powered Black Friday. Driven by AI shopping assistants, agents, and new methods of search and discovery. Shoppers will be expecting AI to handle the heavy lifting, from product research, alerts, and price checks. The brands that have optimized and appear in these results or actions will be the […]
This year is the first true ‘AI Black Friday.’ One where buyer search behavior has changed. Shoppers are starting to lean on chatbots, AI search, and instant review summaries to decide what lands in their carts. Budgets are lean. Attention is thinner. The marketers who know how to use AI this Black Friday will win […]
Most marketers say they use AI, but few use it effectively. Too many teams are stuck copying prompts off LinkedIn, guessing at workflows, or leaning on outdated hacks that don’t hold up in practice. The result: wasted time, generic output, and campaigns that struggle behind competitors who actually know how to train, apply, and measure […]
AI in marketing has picked up more rumors than facts lately. Depending on who you ask, it’s either here to replace every marketer on payroll, rank every blog post overnight, or single-handedly destroy brand authenticity. You’ve probably heard worse: AI will read your customer’s mind. AI will automatically make your ads go viral. AI can […]
AI personalization has moved from experiment to necessity. Customers now expect brands to know them instantly. So much so that 71% of consumers expect personalized interactions, and 76% get frustrated when they don’t (source). Marketers once built a few audience segments and basic content variations. Today, machine learning processes browsing behavior, purchase history, and context […]
AI influencers are already fronting campaigns for Adidas, Samsung, and Prada. They’re digital personas built with artificial intelligence that look, speak, and post like human creators, but with the control, scale, and reliability brands can’t get from real people. For marketers, they offer measurable ROI, nonstop content output, and a way to reach audiences without […]
AI is rewriting the rules of affiliate marketing AI in affiliate marketing has cut tasks like keyword research, comparison content creation, and landing page testing from hours to minutes. That means speed, scale, and lower entry barriers for anyone starting out. It also means a flood of machine-generated content competing for the same clicks, commissions, […]
What's actually working in AI search and content marketing. No noise. Join 1,200+ marketers.
