For any content marketer, understanding the return on investment (ROI) for marketing efforts is a must. Not only does tracking ROI help marketers to measure and improve, but it also helps businesses evaluate whether their content is contributing to revenue relative to its cost. However, a study by CMI reveals that only 43% of content marketers measure their content marketing ROI consistently, which could be a result of how difficult it is to track. Calculating accurate ROI in content marketing is challenging due to the difficulty in tracking how content influences buyer behavior over time and the different KPIs.

For any content marketer, understanding the return on investment (ROI) for marketing efforts is a must. Not only does tracking ROI help marketers to measure and improve, but it also helps businesses evaluate whether their content is contributing to revenue relative to its cost. However, a study by CMI reveals that only 43% of content marketers measure their content marketing ROI consistently, which could be a result of how difficult it is to track. Calculating accurate ROI in content marketing is challenging due to the difficulty in tracking how content influences buyer behavior over time and the different KPIs.

Is blogging dead? A question that arises year after year - with the same answer of 'no' every time. However, this time it's different. With the prominence of AI, the March 2024 Core Update from Google, and trends in content consumption shifting elsewhere, blogging could actually be dead this time.