How to Build an AI Content Refresh Workflow
The AI content refresh workflow I use: Search Console data, AI research, human approval in Google Sheets, drafts in Google Docs and automatic publishing. With a prompt to copy for every build step.
A weekly breakdown of what's actually working in AI marketing.
The AI content refresh workflow I use: Search Console data, AI research, human approval in Google Sheets, drafts in Google Docs and automatic publishing. With a prompt to copy for every build step.
Optimizing an article for AI search doesn't require rebuilding how you write content. These 10 steps show what the latest citation data supports and where each one overlaps with SEO.
AI visibility is the thing every marketer is scrambling for at the moment. Being the brand that’s mentioned when the intent is there, getting cited as a source, and covering every topic surrounding its niche. But the problem is AI visibility isn’t easy to understand, unlike traditional search. There are too many variables that impact […]
Marketers are measuring AI citations like rankings that can hold for a period of time. The problem is they aren’t like that at all. SISTRIX data published on May 1, 2026 tracked 82,619 prompts, 1,548,213 snapshots, 6 countries, 3 platforms, and 17 weeks of AI search results. The main finding: Google AI Mode replaces 56% […]
Chad Wyatt is an AI marketer who builds AI workflows for content, SEO, and AI search. He publishes guides, research, and experiments on AI marketing, AI search, and AI tools at chad-wyatt.com, and his work has been featured by outlets including CNN, Business Insider, Yahoo, MSN, Capital One, and AOL.
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Using AI across marketing — strategy, campaigns and workflows.
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GEO, AEO and getting cited by AI answer engines.
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Creating content with AI — prompts, tools and workflows.
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Reviews and comparisons of AI marketing tools.
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Original data, statistics and experiments.
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