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    11 Email Marketing Metrics & How to Improve

    To this day, email marketing remains one of the most effective marketing channels for return on investment. Unfortunately, not every marketing professional understands the...

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    11 Email Marketing Metrics & How to Improve

    To this day, email marketing remains one of the most effective marketing channels for return on investment. Unfortunately, not every marketing professional understands the importance of tracking performance. Without understanding, monitoring, and learning from key metrics, your campaigns and efforts will be wasted. I have been sending email campaigns for several years, across many different email platforms, and these are some of the top email marketing metrics you should be tracking.1. Open RateOpen rate is the percentage of successfully delivered emails that recipients open. This metric is used as an indicator of how effective your subject lines and preview texts are. A high open rate suggests that your email's first impression is desirable, prompting engagement...

    10 Best SEO Tools for 2025

    SEO remains one of the most critical branches of digital marketing, with every global organization through to small-time creators, fighting for visibility in the SERPS. Following the disruption in 2024 with the leaked documents from Google and the helpful content update, SEO is more challenging now than ever. If you're going to make a mark with your SEO efforts in 2025 - the following SEO tools are a must in your martech stack!There's a mixture of paid and free options - and these tools can be used by complete beginners or large businesses with existing SEO strategies!Surfer SEOSurfer is one of my favorite SEO tools which IMO wipes the floor with the competition when it...

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