A weekly breakdown of what's actually working in AI marketing.
Marketers are measuring AI citations like rankings that can hold for a period of time. The problem is they aren’t like that at all. SISTRIX data published on May 1, 2026 tracked 82,619 prompts, 1,548,213 snapshots, 6 countries, 3 platforms, and 17 weeks of AI search results. The main finding: Google AI Mode replaces 56% […]
Optimizing an article for AI search doesn't require rebuilding how you write content. These 10 steps show what the latest citation data supports and where each one overlaps with SEO.
AI visibility is the thing every marketer is scrambling for at the moment. Being the brand that’s mentioned when the intent is there, getting cited as a source, and covering every topic surrounding its niche. But the problem is AI visibility isn’t easy to understand, unlike traditional search. There are too many variables that impact […]
The latest LinkedIn statistics show why it’s an important marketing channel. It’s a serious platform for B2B visibility, content distribution, paid targeting, and lead generation, which puts it firmly in the top tier of platforms marketers need to be using in some form. The audience is professional, the targeting is built around business attributes, and […]
Chad Wyatt is a content marketer experienced in content strategy, AI search, email marketing, affiliate marketing, and marketing tools. He publishes guides, research, and experiments for marketers at chad-wyatt.com, and his work has been featured by outlets including CNN, Business Insider, Yahoo, MSN, Capital One, and AOL.
AI Marketing
AI Search
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7 articles
Using AI across marketing — strategy, campaigns and workflows.
29 articles
GEO, AEO and getting cited by AI answer engines.
8 articles
Creating content with AI — prompts, tools and workflows.
9 articles
Reviews and comparisons of AI marketing tools.
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Original data, statistics and experiments.
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