Social platforms, formats and strategy.
Younger audiences aren’t just scrolling TikTok. They’re using it for social search, typing queries like ‘how to…,’ ‘best…,’ and ‘near me’ into the search bar and choosing what to watch from those results. TikTok SEO is how you optimize your videos so they show up in that social search, rather than leaving it up to […]
Employee advocacy is when employees share brand content on social media. It’s now one of the most effective ways to build awareness and trust by using genuine voices from inside the business. Posts from employees consistently reach more people and drive higher engagement than company pages. They also reach diverse audiences, rather than a company […]
LinkedIn has become the leading B2B marketing platform. With over a billion members, engagement is at record levels, but that brings a harder challenge: standing out from the competition. Every brand, executive, and marketer is fighting for attention in the same feed, and the bar for quality has never been higher. Marketers face a tougher […]
Reddit isn’t built for marketers. It’s built for communities. But with 416.4 million weekly active users across 100,000+ active subreddits, it’s one of the biggest networks of niche audiences online. Redditors value honesty, humor, and useful input. They remove sales talk, ad copy, and anything that feels promotional. One wrong move can get your post […]
Social platforms don’t exist to send your audience away. Their business model is keeping users inside the feed for as long as possible, which means link‑based posts are algorithmically punished, and native content is rewarded. The numbers prove it. On LinkedIn, posts without links can reach up to 8× more people than link‑drop posts. On […]
TikTok has revolutionized short-form video content, becoming a platform for creators, brands, and audiences. Its popularity has set new standards for creativity, engagement, and community building. While it’s simply entertainment for users, for many creators, it’s a source of income – in some cases, becoming a person’s primary income. With the geopolitical issues surrounding TikTok […]
Writing an engaging social media post is not as easy as it sounds. There are trends to be aware of, audience preferences, length of post, and so much more. Yeah, you could ask ChatGPT to do it all for you, but you risk skipping past that connection with your audience and maintaining your brand voice. If you are trying to maintain an online presence and engage with an audience, knowing how to write a great social media post is essential.
Taking on social media is a big challenge and requires time, money, and effort – although it’s worth it for the benefits of social media marketing. Thankfully, there are hundreds of social media tools out there to help marketers – whether it’s for scheduling, monitoring performance, or creating content, there’s a useful tool for everything. I have personally used or currently use them and these are the 13 best social media tools based on my opinion. Keep in mind that some of the tools cost money and some are free with limited use.
Have you ever come across a really interesting social post and then after 1 sentence you have to click a link – go to a website – put in your email – just to finish reading? Annoying isn’t it – even as a marketer! Not only is it annoying for the audience, but you may […]
Social media has never stood still, every year has brought new trends, updates, and even new platforms entirely. 2026 will be no different. Algorithm updates, zero-click targeting, and AI impacts – there are many social trends to be aware of in the upcoming year. The key is to be prepared and stay ahead of the […]
You probably haven’t heard of the term Dark Social, but if you’re involved in any form of marketing, it’s one you should take note of. Although it sounds like a knock-off Harry Potter movie, it’s actually a term to describe content being shared in private (WhatsApp for example). So why should marketers care what happens […]
The influencer marketing industry is growing rapidly year on year, with many brands increasing their budget allocated to it. If you are just getting started with influencer marketing for your brand, it might help to know what a nano-influencer is. Yes, the term influencer is used in a more generic sense – there are actually 4 main types of influencers (6+ according to some marketers); these include nano- micro- macro-, and mega-influencers. In this article, I am going to be covering a marketing guide for nano-influencers.
In 2024, everyone should know what an influencer is, they are present on social media, video content, podcasts, and even reality TV shows. But do you know what a micro-influencer is? While the term ‘influencer’ is used more commonly, there are many different types of influencers – with each one providing different benefits and audiences for business marketing. In this article, I am going to cover what a micro-influencer is, how to find them, earnings, and other information so that your brand can effectively implement an influencer marketing campaign.
Influencer marketing has seen incredible growth over the past 8 years, for example, back in 2016, influencer marketing was a $1.7 billion industry – now it has grown to become a $21.1 billion industry. This growth has attracted many brands and marketers to include influencers within their content marketing strategy, and when influencer marketing is said to have 11x the ROI than banner ads, you can see why. I want to take a look at the different benefits of influencer marketing to show why you should be adopting it into your strategy.
Even though social media has been around for a while, there are still social media myths that exist and lead people down the wrong path. To make matters worse, social media has become a more trusted source of information, for example, 36% of social media consumers use Facebook for consuming news.
The advantages of social media marketing (SMM) are undeniable, whether it’s to improve brand awareness, drive more conversions, or help with SEO, there are many ways SMM can help your business. In fact, over 75% of the world’s population uses social media. This is a reason on its own that your business should be utilizing SMM. This is why it’s surprising that roughly 40% of businesses don’t actually use social media. Perhaps this is because they are not aware of the benefits of social media marketing and how it can help them achieve business goals. Social media should be a primary factor in a business’s strategy as it helps push growth, and revenue, and develop a brand.
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