List growth, campaigns and deliverability.
To this day, email marketing remains one of the most effective marketing channels for return on investment. Unfortunately, not every marketing professional understands the importance of tracking performance. Without understanding, monitoring, and learning from key metrics, your campaigns and efforts will be wasted. I have been sending email campaigns for several years, across many different […]
There’s no denying that email marketing is one of the most effective and powerful marketing channels to date. In fact, email marketing revenue is estimated to reach almost 11 billion by the end of 2023. If done correctly, email marketing can drive revenue, build brand loyalty, increase WOM advertising, and build upon your customer relationship strategy. The opportunity to create value and grow your business through email marketing is undeniable. Especially as these are people that have already signed up and told you they want to hear from you. (Unless you have purchased email lists or utilizing unsolicited cold campaigns – don’t do that). That’s why it’s important to utilize these email marketing tips to keep your audience engaged, avoid a bad sender reputation, and generate the most value out of your campaigns.
Email marketing in 2024 still holds on as the marketing channel that has the highest ROI. That’s why according to the latest email marketing statistics, 64% of small businesses use it to reach customers and 38% of brands are actually increasing their email budget. That being said, getting started can be a daunting and challenging task. With so many different platforms and tools to use, not to mention all the processes, terms, and strategies. I have created this list of the best email marketing platforms for beginners or small businesses, to help you get started!
Taking a step into email marketing can be a tough decision for businesses, with costs, time, and resources involved. But did you know the benefits of email marketing actually outweigh the cons? In fact, 90% of businesses say email marketing is important to their company’s overall success and still remains a vital marketing channel in 2024. It doesn’t stop there though, by 2027, the worldwide email marketing market will be worth 17.9 billion dollars, up from 7.5 billion dollars in 2020.
I would say that email subject lines are possibly the most important factor when it comes to email marketing. After all, if you can’t get a subscriber to click your email, nothing else matters. You see, the subject line is key for making your email stand out and getting them to click, increasing your open rates. But it can be challenging to perfect an email subject line, whether you work in marketing or not, as every audience is different. These tips for writing email subject lines will help you improve, and they act as a guide, not a compulsory checklist!
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