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    HomeEmail Marketing298 Email Marketing Stats for 2024

    298 Email Marketing Stats for 2024

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    Email marketing is a powerful tool for any marketer and when used correctly, it can increase conversions, develop a brand, and be a top traffic source for your website.

    Email has been used for many years in marketing campaigns, but even in 2024, it’s still on the rise.

    As one of the most effective forms of marketing communication out there, email marketing should be embedded into your strategy.

    Whether you are looking for the latest email marketing tips or data to support your email marketing campaigns, you have come to the right place.

    Be sure to check out these best email marketing services for beginners if you are just getting started!

    Here are 298 email marketing stats to know for 2024:

    Top 10 Email Marketing Statistics

    There are over 306 billion emails sent and received every single day. (Statista)

    Welcome emails can double click-through rates and increase open rates by 78%. (Cheetah Digital)

    The number of daily email users is 4 billion and is expected to climb to 4.6 billion by 2025. (Statista)

    Since March 2020, the average weekly signups (per account) have increased by 34.9%. (MailerLite)

    Thursday is the best day of the week to send an email. (CoSchedule)

    You can get a $42 email marketing ROI on every dollar you spend.

    (source)

    Chad Wyatt

    9.96% is the average bounce rate across all industries. (Constant Contact)

    9 in 10 marketers say that personalization is essential to overall business strategy. (Litmus)

    You can get a $42 email marketing ROI on every dollar you spend. (DMA)

    The average email open rate in 2022 was 19.66%. (Get Response)

    88% of email recipients say they are more likely to respond to an email if it is personalized and looks like it’s been specifically created for them. (Dynamic Yield)

    Email Stats for Timing and Frequency

    Emails sent on a Tuesday are more likely to be opened (Seven Atoms)

    Sunday is the worst day for open rates and weekends are the worst time to send out an email campaign. (SEOPressor)

    Thursday is the best day to send an email. (CoSchedule)

    33% of marketers send emails weekly and 26% multiple times per month. (Databox)

    Fridays see the highest email open rates at roughly 19%. (Campaign Monitor)

    Thursday is the best day to send an email.

    (source)

    Chad Wyatt

    Saturdays see the lowest open rates at roughly 17%. (Campaign Monitor)

    22% of all email campaigns are opened within the first hour of sending. (GetResponse)

    61% of subscribers want to receive promotional emails every week, and 38% want to see them more frequently. (Marketing Sherpa)

    32% of marketers contact their clients 2-3 times per month. (GetResponse)

    19% of marketers contact their clients 4-6 times per month. (GetResponse)

    16% of marketers contact their clients 6+ times per month. (GetResponse)

    18% of emails are sent on Thursdays. (MailChimp)

    33% of marketers send emails weekly and 26% multiple times per month.

    (source)

    Chad Wyatt

    17% of emails are sent on Tuesdays. (MailChimp)

    16% of emails are sent on Wednesdays. (MailChimp)

    63% of businesses adjust their frequency of emails based on subscriber levels of engagement. (Databox)

    Weekends have the worst open and click-through rates. (OptinMonster)

    4 am is the time of the highest email open rate. (GetResponse)

    6 PM is the time of the highest CTR for emails. (GetResponse)

    50% of marketers claim that there is no perfect time for sending email campaigns as every person and business is unique.

    B2B Email Marketing Stats

    81% of B2B marketers say email newsletters are their most used form of content marketing. (Content Marketing Institute)

    Most companies rely on email as their primary marketing channel. (Litmus)

    64% of B2B marketers say their email marketing strategy in 2021 was effective for meeting business goals. (HubSpot Blog Research)

    15.8% of all emails go missing or get caught in spam filters. (Email Tool Tester)

    Automation is mainly used to send triggered emails, drip or nurture campaigns, and segmentation. (Litmus)

    77% of B2B consumers prefer to be contacted by email which is double that of any other marketing channel.

    (source)

    Chad Wyatt

    31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute)

    13% of B2B marketers say that short articles/blog posts are the best ways to nurture leads. (Content Marketing Institute)

    9% of B2B marketers say that in-person events and case studies are the best ways to nurture leads. (Content Marketing Institute)

    B2B marketers say that the highest click-through rates come from new product and feature announcement emails. (HubSpot Blog Research)

    84% of businesses say that email marketing is the most implemented marketing tactic in B2B business. (Sagefrog)

    87% of B2B marketers use email channels for distributing content. (ConstantContact)

    21% of sales professionals find using AI most useful for writing messages to prospects. (HubSpot)

    15.8% of all emails go missing or get caught in spam filters.

    (source)

    Chad Wyatt

    32% of sales professionals say AI is most useful for re-purposing messages for different audiences. (HubSpot)

    77% of B2B consumers prefer to be contacted by email which is double that of any other marketing channel. (Sopro)

    90% of B2B marketers use email engagement to measure performance whereas 88% use website traffic, 86% use website engagement, 83% use social media analytics, and 78% and conversion rate. (Content Marketing Institute)

    40% of B2B marketers claim that in their content marketing strategy, email newsletters are the most important tactic. (Content Marketing Institute)

    B2C Email Marketing Stats

    80% of customers are likely to purchase from a brand that includes personalized experiences in their emails. (Litmus

    37% of surveyed people say that email is the most effective channel for customer loyalty and retention, 13% say websites and 11% say social media. (Dotdigital)

    50% of people make purchases from emails at least once per month. (Salecycle)

    Automated birthday emails can generate 481% higher transaction rates. (Experian)

    Automated birthday emails can generate 342% higher revenue per email. (Experian)

    Automated birthday emails can generate 179% higher unique CTRs. (Experian)

    Automated birthday emails can generate 53% higher open rates than other promotional emails. (Experian)

    60% of consumers say they’ve purchased from a marketing email they received.

    (source)

    Chad Wyatt

    72% of shoppers will only engage with personalized email messages. (SmarterHQ)

    64% of small businesses utilize email marketing in their customer outreach. (Campaign Monitor)

    87% of B2C marketers use automation in their email marketing strategy. (HubSpot)

    55% of consumers say that email is the preferred method to keep up-to-date with businesses they support. (Constant Contact)

    Sending less than 5 emails per week can generate higher open and click rates. (GetResponse)

    60% of retail, e-commerce, and consumer goods businesses are personalizing emails based on purchase history, an increase from 38% in 2019. (Litmus)

    8 out of 10 people will open a welcome email. (GetResponse)

    A welcome email will generate 4x as many opens and 10x as many clicks as other email types. (GetResponse)

    80% of customers are likely to purchase from a brand that includes personalized experiences in their emails.

    (source)

    Chad Wyatt

    The single message autoresponder email had a 98% open rate and a 37% click-through rate. (GetResponse)

    59% say that marketing emails influenced their purchases. (Salecycle)

    64% of B2C marketers consider accessibility with email creation. (Pathwire)

    34% of consumers are more likely to purchase an item or service from email marketing (Litmus)

    84.3% of consumers check their emails at least once per day. (Pathwire)

    60% of consumers say they’ve purchased from a marketing email they received. (Constant Contact)

    Consumers on average spend 10 seconds reading emails from brands. (Statista)

    40% of consumers say they have at least 50 unread emails in their inbox. (HubSpot)

    For consumers in the US, email is the best way to discover coupons from brands. (Statista)

    Email Automation Stats

    78% of marketers say that the most effective strategy for email marketing campaigns is subscriber segmentation. (HubSpot)

    72% of marketers say that the most effective strategy for email marketing campaigns is message personalization. (HubSpot)

    71% of marketers say that the most effective strategy for email marketing campaigns is email automation campaigns. (HubSpot)

    81% of companies use marketing automation which includes email marketing. (Salesforce)

    When asked about marketing automation benefits (Get Response):
    – 30% say that automation saves time.
    – 22% say that it improves lead generation.
    – 17% say that it leads to higher revenue.
    – 11% say that it improves customer retention.
    – 8% say it helps to monitor marketing campaigns.
    – 2% say it helps with shortening the sales cycle.

    9.94% is the average click-to-open rate of triggered email campaigns.

    (source)

    Chad Wyatt

    A 451% increase in qualified leads is what you can get using automation software. (Finances Online).

    35% of marketers use automation software for content creation and email outreach. (Finances Online)

    47% of marketers say that automation is worth the cost of implementing it. (Venture Beat)

    67% of marketers use automation for drip or nurture campaigns. (Finances Online)

    56% of marketers use automation for segmentation. (Finances Online)

    45% of marketers use automation for A/B testing. (Finances Online)

    82% of marketers use automation to create triggered emails. (Finances Online

    Triggered emails can result in 8x more opens and higher earnings than bulk emails. (Experian)

    53% say the best strategy for automation is mapping the customer experience. (Ascend)

    35% of marketers use automation software for content creation and email outreach.

    (source)

    Chad Wyatt

    51% say the best strategy for automation is the use of personalized messages. (Ascend)

    47% use automation tools to send welcome emails (Get Response)

    46% use automation tools to send promotional sales emails (Get Response)

    28% use automation tools to send transactional emails (Get Response)

    27% use automation tools to send invitations and reminders (Get Response)

    26% use automation tools to send blog updates (Get Response)

    23% use automation tools to send upselling emails (Get Response)

    15% use automation tools to send event-triggered emails based on the customer lifecycle. (Get Response)

    68.5% believe that automation improves targeting when it comes to emails. (Lianatech)

    35.64% is the average open rate of triggered email campaigns. (Get Response)

    2.02% is the average CTR of triggered email campaigns. (Get Response)

    9.94% is the average click-to-open rate of triggered email campaigns. (Get Response)

    0.30% is the average unsubscribe rate of triggered emails. (Get Response)

    0.02% is the average spam rate of triggered emails. (Get Response)

    Email Personalization Stats

    Recognizing the email sender is the most important factor when a user decides to open an email, followed by actually having the time to read an email.  (Pathwire)

    74% of Baby Boomers think email is the most personal channel to receive communications from brands. (Bluecore)

    72% of Gen X think email is the most personal channel to receive communications from brands. (Bluecore)

    64% of Millennials think email is the most personal channel to receive communications from brands. (Bluecore)

    60% of Gen Z think email is the most personal channel to receive communications from brands. (Bluecore)

    55% of businesses were boosting personalization as an email marketing strategy in 2021. (Unknown)

    71% of consumers prefer to purchase products from companies that share their values. (SmallBizTrends)

    58% of revenue is generated thanks to segmented and personalized emails.

    (source)

    Chad Wyatt

    76% of buyers expected more personalization to develop an intimate relationship with your brand. (Litmus)

    83% of customers are willing to share their personal data to receive a more personalized experience. (Litmus)

    4 out of 5 marketers personalize emails with profile data. (Litmus)

    64% of marketers personalized emails by customer segment. (Litmus)

    Segmentation and personalization were the most effective email strategies in 2017. (TheDMA)

    Segmented email campaigns can lead to a 50% higher CTR than untargeted email campaigns. (HelpScout)

    82% say that the top reason for using personalization in email marketing is improved open rates. (SaleCycle)

    75% say that the top reason for using personalization in email marketing is higher CTR. (SaleCycle)

    58% say that the top reason for using personalization in email marketing is better customer satisfaction. (SaleCycle)

    Triggered emails can be responsible for 20% of email marketing revenue.

    (source)

    Chad Wyatt

    51% say that list segmentation is the top email marketing tactic. (Ascend2)

    50% say that list personalization is the top email marketing tactic. (Ascend2)

    45% say that triggered emails are the top email marketing tactic. (Ascend2)

    A 94% open rate was noted in a segmented email campaign versus 42% in a non-segmented campaign. (Superoffice)

    A 38% CTR was noted in a segmented email campaign versus 4.5% in a non-segmented email campaign. (Superoffice)

    Marketers who distribute segmented campaigns observe a 760% increase in revenue. (Business2Community).

    10% of email recipients get frustrated by too little or no personalization. (Adobe)

    34% of email recipients say that the most frustrating thing about personalization is recommending items that don’t match their interests. (Adobe)

    34% of email recipients say that the most frustrating thing about personalization is expired offers. (Adobe)

    24% of email recipients say that the most frustrating thing about personalization is name misspelling. (Adobe)

    71% of consumers prefer to purchase products from companies that share their values.

    (source)

    Chad Wyatt

    15% of email recipients say that the most frustrating thing about personalization is inappropriate season or location offers. (Adobe)

    14% of email recipients say that the most frustrating thing about personalization is they have already purchased promotions. (Adobe)

    4% of marketers use highly-personalized targeting. (GetResponse)

    13% of marketers use segmentation for different audiences (GetResponse)

    31% of marketers claim they use basic segmentation. (GetResponse)

    53% of marketers do not target at all. (GetResponse)

    58% of revenue is generated thanks to segmented and personalized emails. (ActiveTrail)

    62% of marketers say that personalization is the most effective technique. (Business2Community)

    45% of marketers use trigger-based emails. (Swifterm)

    Triggered emails can be responsible for 20% of email marketing revenue. (SuperOffice)

    70% of millennials feel frustrated when they receive irrelevant marketing emails. (Forbes)

    Email Content Stats

    Subject lines that contain numbers show the highest open rates with an average of 24.97%. (Unknown Source)

    Subject lines without numbers have an average email open rate of 23.34%. (Unknown Source)

    The most effective email subject lines engage curiosity, include promotional offers, and are personalized. (HubSpot)

    47% of email users read emails based only on the subject line. (InvesPCRO)

    69% of email recipients flag emails as spam based on the subject line. (InvesPCRO)

    Emails without a subject receive an 8% higher open rate than emails with one. (InvesPCRO)

    Emails with personalized subject lines have an open rate of 22%. (InvesPCRO)

    A 73% increase in open rates can be seen when interactive content is used in emails.

    (source)

    Chad Wyatt

    21% of recipients open emails with 6-10 words in the subject line. (InvesPCRO)

    16% of recipients open emails with 0-5 words in the subject line. (InvesPCRO)

    14% of recipients open emails with 11-15 words in the subject line. (InvesPCRO)

    12% of recipients open emails with 16-20 words in the subject line. (InvesPCRO)

    Emails with “fw:” in the subject line are 17% less likely to be opened. (InvesPCRO)

    Emails are 22% more likely to be opened if they contain personalization in the subject line. (InvesPCRO)

    46.21% of email subject lines contain the customer’s name (SaleCycle)

    44.01% of email subject lines contain the product name/details. (SaleCycle)

    42.88% of email subject lines contain the company name. (SaleCycle)

    3.71% is the conversion rate with customer names in the subject line. (SaleCycle)

    3.18% is the conversion rate with the product name/details in the subject line. (SaleCycle)

    21% of respondents dislike “Peace” as an email sign-off.

    (source)

    Chad Wyatt

    3.58% is the conversion rate with the company name in the subject line. (SaleCycle)

    Emails have an 8x higher chance of converting with active discount codes. (Unknown)

    On average, a marketing email consists of 434.48 words and takes 3.3 minutes to read. (Aweber)

    19% of subscribers respond to emails of 200-250 words. (Reply)

    17% of subscribers respond to emails under 50 words. (Reply)

    13% of subscribers respond to emails between 100-150 words. (Reply)

    52% of managers add signatures to their emails. (MarTech)

    Email signatures with a photo can get 32% more replies than those without. (Wisestamp)

    7 lines is the perfect size for an email signature. (EmailMonks)

    75% of senders include contact info in their email signatures. (EmailMonks)

    60% of senders add a phone number to their email signatures.

    7% of senders attach Twitter to their email signatures. (MarTech)

    3% of senders attach Facebook to their email signatures. (MarTech)

    Subject lines that contain numbers show the highest open rates with an average of 24.97%.

    (source)

    Chad Wyatt

    2% of senders attach LinkedIn to their email signatures. (MarTech)

    17% of adults use a formal style for email communication. (Huffington Post)

    33% prefer an informal style for email communication. (Huffington Post)

    49% of adults say it depends on the context for which style they use for email communication. (Huffington Post)

    62% of respondents say that ‘Thanks’ is the most popular email sign-off. (Huffington Post)

    46% of respondents say that name or initials are the most popular email sign-off. (Huffington Post)

    44% of respondents say that ‘Sincerely’ is the most popular email sign-off. (Huffington Post)

    28% of respondents say that ‘Love’ is the most popular email sign-off. (Huffington Post)

    22% of respondents say that ‘Regards’ is the most popular email sign-off. (Huffington Post)

    3% of respondents dislike “Thanks” – being the least annoying sign-off. (Huffington Post)

    21% of respondents dislike “Peace” as an email sign-off. (Huffington Post)

    A 73% increase in open rates can be seen when interactive content is used in emails. (Epsilon)

    For accessibility when creating emails, marketers write short, descriptive subject lines, make links and buttons easy to see, and keep paragraphs short and simple. (Pathwire)

    Mobile Email Marketing Stats

    The iPhone cuts off the subject lines for anything over 32 characters. (MyEmma)

    Mobile email opens account for 61% of all email opens. (MarTech). 

    35% of all people use Apple iPhone as their email client. (Email Client)

    27% of all people use Gmail as their email client. (Email Client)

    11% of all people use Apple Mail as their email client. (Email Client)

    10% of all people use Outlook as their email client. (Email Client)

    41% of email views come from mobile devices. (HubSpot)

    39% of email views come from desktop devices. (HubSpot)

    75% of Gmail users are using their mobile devices to access their email.

    (source)

    Chad Wyatt

    46% of smartphone users prefer to receive business communications via email. (Statista)

    Apple Mail, the email app has the highest market share, followed by Gmail. (Litmus)

    1 in 5 email campaigns are not optimized for mobile devices. (SuperOffice)

    A mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp)

    56% of marketers use mobile-friendly emails in their strategy. (HubSpot)

    81% check emails on their smartphones. (Adobe)

    74% check emails on their desktop/laptop. (Adobe)

    21% check emails on their tablet. (Adobe)

    2% check emails on a smartwatch. (Adobe)

    88% of users check their ‘Inbox’ on their phones. (Constant Contact)

    42.3% of recipients delete messages if they are not optimized for mobiles. (SaleCycle)

    Mobile email opens account for 61% of all email opens.

    (source)

    Chad Wyatt

    32.2% of recipients that get emails un-optimized for mobile, read the email later on desktop. (SaleCycle)

    70% of emails are deleted within 3 seconds if the message doesn’t display correctly. (Campaign Monitor)

    52% of B2C brands’ emails and websites aren’t mobile-friendly. (Litmus)

    57% of users won’t recommend a poorly designed mobile site. (socPub)

    46% of emails were opened on smartphones in 2018 while desktop was only 18%. (Litmus)

    88% of smartphone users regularly check emails on their mobile devices. (Pewinternet)

    A third of professionals use their mobile devices to check their emails. (Hubspot)

    75% of Gmail users are using their mobile devices to access their email. (Backlinko)

    A mobile offer is 10x more likely to be used than a printed copy. (Omnicore Agency).

    59% of Millennials primarily use their smartphone to check email. (Bluecore)

    67% of Generation Z scan their inbox on mobile. (Bluecore)

    Stats for Visuals in Email Marketing

    68% of millennials use and like seeing emojis, GIFs, and stickers in their emails. (Inc)

    37% of respondents over 65 agreed that they liked seeing and using emojis, GIFs, and stickers in their emails. (Inc)

    56% higher open rates can be achieved with emails with an emoji in the subject line. (Backlinko)

    Women react to emojis more positively than men. (Braze)

    76% of respondents have at least once added emojis in their business emails. (Inc)

    Using appropriate emojis in holiday campaigns can reduce the complaint rate to 0%. (Return Path)

    A 96% CTR increase can be seen with an initial email that includes a video. (WordStream)

    78% of marketers say that using video increases ROI. (Wyzowl)

    A 200-300% CTR increase can be seen when attaching a video in an email. (Forrester)

    The word “video” in an email subject line increases open rates by 19%. (Syndcast)

    Emails with graphics have a 27% higher open rate than the 20% of text-based emails.

    (source)

    Chad Wyatt

    The word “video” in an email can increase the CTR by 65%. (Syndcast)

    The word “video” in an email cuts the number of unsubscribes by 26%. (Syndcast)

    54% of email subscribers prefer emails that contain videos. (Hubspot)

    84% of people watch videos on a desktop. (Hubspot)

    14% of people watch videos on mobile devices. (Hubspot)

    90% of users say that videos help them make a purchase decision. (Hubspot)

    Two-thirds of people claim that they prefer emails consisting mostly of images. (Hubspot)

    Emails with graphics have a 27% higher open rate than the 20% of text-based emails. (GetaResponse)

    Emails with graphics have a 4.5% higher CTR than the 3% of text-based emails. (GetaResponse)

    74% of users delete an email if it doesn’t open within 5 seconds. (Kinsta)

    43% of recipients read emails without turning the images on. (Litmus)

    4:1 is the ideal text-to-image ratio in emails. (PinPointe)

    Email Stats for Engagement

    An immediate welcome email can create 12x higher transaction rates. (Cheetah Digital). 

    The average open rate for emails across all industries is 22.86%, with an average CTR of 3.71% compared to the overall engagement rate on Facebook, Twitter, and Instagram of 0.58%. (OptinMonster)

    77% of marketers have seen an increase in email engagement over the last 12 months. (Not Another State of Marketing)

    QA, A/B, and spam testing your emails lead to higher ROI. (Litmus)

    Get a 28% higher return when you test your emails. (Litmus)

    99% of email users check their inbox every day, with some checking 20 times a day. (OptinMonster)

    2.76% was the average email bounce rate across all industries.

    (source)

    Chad Wyatt

    58% of consumers check their email first thing in the morning. (OptinMonster)

    21% of emails are typically opened within the first hour. (ConstantContact)

    67% of consumers are more likely to buy from emails that include a coupon or discount. (ConstantContact)

    33% of consumers are more likely to buy from a ‘check-in’ email. (ConstantContact)

    28% of consumers are more likely to buy from business update emails. (ConstantContact)

    Segmented email campaigns drive 30% more opens. (HelpScout)

    Segmented email campaigns drive 50% more click-throughs. (ConstantContact)

    34.51% was the average open rate across 200 million emails in 2022. (ConstantContact)

    1.33% was the average click rate across 200 million emails in 2022. (ConstantContact)

    10.28% was the average bounce rate across 200 million emails in 2022. (ConstantContact)

    99% of email users check their inbox every day, with some checking 20 times a day.

    (source)

    Chad Wyatt

    22% of marketers report email click-through rates over 20% (industry average of 10.69%). (Databox)

    10.5% was the average industry click-to-open rate. (Campaign Monitor)

    0.1% was the average unsubscribe rate for 2022. (Campaign Monitor)

    0.02% was the spam rate average in 2022. (Campaign Monitor)

    2.76% was the average email bounce rate across all industries. (Campaign Monitor)

    10% is a good response rate to aim for on average. (Campaign Monitor)

    77.6% – Email is the most widely used technology for customer engagement in Europe, North America, and APAC. (62% produced by content management and 61% shown by social media). (DotDigital)

    Email marketing acquired 40x more customers than Facebook and Twitter combined. (McKinsey)

    3.57% was the average click-through rate for email compared to 0.07% for Facebook and 0.03% for Twitter. (MailMunch)

    General Email Marketing Stats

    The global email marketing market is estimated at $7.5 billion, with $2 billion in the U.S. market. (ReportLinker)

    Within the next 7 years, the email market is expected to grow to $17.9 billion (ReportLinker). 

    77% of marketers claimed that email marketing is one of their two most effective digital marketing channels. (Source)

    In 2020, 7% more marketing executives said that email marketing is vital to the overall success of their company (78% in total). (Source)

    Email marketing is used by 1 in 2 media planners with 22% planning to leverage it for the first time. (HubSpot)

    Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista)

    $36 for every $1 spent is the average ROI for email marketing.

    (source)

    Chad Wyatt

    37% of brands are increasing their email budget. (Litmus)

    1.3% of brands are making cuts to their email budget. (Litmus)

    41.5% of brands say that email marketing is critical to business success, compared to 78% in 2020. (Litmus)

    43% of marketers changed how they measure email performance because of Apple’s Mail Privacy Protection. (Litmus)

    24% of marketers aren’t making any changes in the way they measure email performance. (Litmus)

    Email marketers adapted to recent data privacy changes by prioritizing different KPIs. (HubSpot)

    89% of marketers use email as the primary channel for generating leads. (MailGen)

    95% of marketers who use generative AI for email creation rate it “effective”. (HubSpot’s State of Generative AI)

    54% of marketers who use generative AI for email creation rate it “very effective.” (HubSpot’s State of Generative AI)

    43% of marketers say that generative AI is most helpful for creating emails.
    (HubSpot’s State of Generative AI)

    85% use email marketing for lead generation.

    (source)

    Chad Wyatt

    38% of marketers use AI use it to write emails. (HubSpot’s State of Generative AI)

    35% of respondents in the U.S. have two email addresses and 28% have over four.  (Statista)

    By 2027, the global email marketing market will be worth $17.9 billion, up from its 2020 valuation of $7.5 billion dollars. (Statista)

    4.2 Billion people, half the world’s population, were active email users in 2022. (Radicati)

    By the end of 2026, the number of active email users is projected to go over 4.7 billion. (Radicati)

    319 billion business and consumer emails were sent and received daily. (Radicati)

    376 billion emails is the projected number of daily emails to be exchanged in the next four years. (Radicati)

    $36 for every U.S. is the ROI companies see for every dollar they spend on email marketing. (Statista)

    Retail, e-commerce, and consumer goods business had the highest return on investment (ROI) for email at $45. (Statista)

    Email marketing has many benefits for small business owners, from building the credibility of a brand to increasing sales. (ConstantContact)

    The welcome email and newsletter are the two key factors that impact email marketing success. (ConstantContact)

    77% of marketers claimed that email marketing is one of their two most effective digital marketing channels.

    (source)

    Chad Wyatt

    29% of marketers say that email marketing is the most effective marketing channel (25% for social media, 22% for SEO, and 25% for content marketing). (GetResponse)

    31% of marketers use newsletters as a top channel to nurture leads. (Content Marketing Institute)

    $36 for every $1 spent is the average ROI for email marketing. (Litmus)

    3600% is the average ROI for email marketing. (Litmus)

    18% of companies achieve email marketing ROI greater than $70 per $1. (Barilliance)

    59% of marketers believe email is 2x as effective at generating leads than PPC and paid social media. (Sopro)

    In the top 4 ways to develop brand awareness for SMBs, email marketing comes in second, followed by content marketing and paid media. (Campaign Monitor)

    85% use email marketing for lead generation. (Content Marketing Institute)

    84% use email marketing for sales. (Content Marketing Institute)

    78% use email marketing for lead nurturing. (Content Marketing Institute)

    74% use email marketing for customer retention. (Content Marketing Institute)

    Chad Wyatt
    Chad Wyatthttps://chad-wyatt.com
    Chad Wyatt (MBA) is a professional in the digital marketing industry, specializing in content marketing, SEO, and strategic marketing initiatives. With a track record as a 6-figure marketing entrepreneur, Chad brings a wealth of knowledge and experience and has been recognized by renowned media outlets such as CNN, Business Insider, Yahoo, MSN, Capital One, and AOL, where he has been featured for his industry insights and success stories.

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