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    57 Employer Branding Statistics 2024

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    Employer branding is essential for organizations to attract and retain. If done correctly, employers can build high-performing teams that drive organizational performance.

    In a competitive job market, candidates often evaluate potential employers based on their reputation and overall employee experience.

    A strong employer brand can differentiate a company from its competitors, making it more appealing to talented individuals who align with the organization’s values and aspirations.

    Companies are only recently acknowledging the importance of their employee branding efforts and are investing time and money into building a strategy and executing it. 

    This list of employer branding statistics for 2024 demonstrates exactly why businesses should be investing efforts into their employer branding efforts.

    You might also like to read about the Nike Just Do It campaign.

    What is Employer Branding?

    Employer branding refers to the process of crafting and promoting an organization’s unique identity and reputation as an employer. It involves strategically communicating the company’s values, culture, and benefits to attract and retain top talent. 

    Employer branding encompasses various elements, such as the company’s mission, work environment, employee benefits, career development opportunities, and overall employee experience. 

    Top Employer Branding Statistics

    These are some of the primary employer brand stats that you should be aware of:

    78% of candidates for jobs state that their experience is a key indicator of how a company values its employees.

    (source)

    Chad Wyatt

    • 75% of job seekers are more likely to apply for a role when it’s clear that the employer is actively managing its employer brand. (Glassdoor)
    • 50% of job candidates will not actually work for a company that has a negative reputation, regardless of salary and benefits. (HR Daily Advisor)
    • A well-established and strong employer brand can result in a 50% reduction in cost per hire. (LinkedIn)
    • A survey indicated that 7 out of 10 people changed their mind about a brand when seeing how the company responded and handled a review. (G2)
    • 68% of millennials visit a company’s social media channels to check out employer branding. (CareerArc)
    • 92% of employees would consider switching companies if the potential employer had a top corporate reputation. (HR Daily Advisor)
    • 77% of survey respondents said that increasing employer brand and recognition is the second most popular reason why organizations use social media for recruitment. (SHRM)
    • Employee voice is up to three times more credible than the CEO of the company in regard to working conditions. (Edelman)
    • 96% of companies understand that employer branding can impact revenue, whether positively or negatively. (CareerArc)
    • 78% of candidates for jobs state that their experience is a key indicator of how a company values its employees. (Talent Adore)

    General Employer Branding Stats

    These are general statistics for employer branding that can give you more of an insight into the impact and extent of branding efforts from employers:

    Employee turnover can be reduced by 28% when a company is investing efforts into employer branding.

    (source)

    Chad Wyatt

    • 44% of companies actually measure and monitor the impact that employer branding has on revenue. (CareerArc)
    • 86% of HR professionals believe recruitment focuses more on marketing than recruiting. (iCIMS)
    • 64% of consumers do not purchase from a brand when they discover poor employee treatment happening within the company. (CareerArc)
    • 67% of men will not work for a company with a bad reputation in the USA. (HR Daily Advisor)
    • 86% of women will not work for a company with a bad reputation in the USA. (HR Daily Advisor)
    • 39% of SMBs say employer brand will be a long-last trend to focus on in the future. (LinkedIn)
    • 75% of people in the US believe that when executives and leadership teams communicate their brand values, mission, and purpose on social media, the company is more trustworthy. (Glassdoor)
    • Companies with a negative brand reputation will expense 10% more per hire. (HBR)
    • Employee turnover can be reduced by 28% when a company is investing efforts into employer branding. (Office Vibe)
    • 53% of companies would like to invest more into employer branding if they had the budgets. (LinkedIn)
    • 69% of SMBs plan to extend their employer brand through their company website. (LinkedIn)
    • 61% of SMBs plan to extend their employer brand through online professional networks. (LinkedIn)
    • 69% of SMBs plan to extend their employer brand through their company website. (LinkedIn)
    • 49% of employers don’t think they have the tools to develop and enhance their employer brand. (CareerArc)
    • 62% of users on Glassdoor say that their perception of a brand/company improves after seeing the employer respond to a review. (Glassdoor)
    • 95% of workers say that negative reviews of products and services are the main factor that is damaging to an employer’s brand. (Career Arc)
    • 38% of employers ranked retention rate as a top metric. (LinkedIn)
    • 29% of employers ranked quality of hire as the 2nd most commonly used metric. (LinkedIn)
    • 27 % of employers ranked the cost of hire as 3rd most commonly used metric. (LinkedIn)
    • 26% of employers ranked # of applicants as 4th most commonly used metric. (LinkedIn)

    Employer Branding Stats for Job Seekers & Employees

    These employee branding statistics are related to people seeking jobs, active candidates, and current employees at a company:

    86% of job seekers will look at reviews and ratings of a company before they apply for an open position.

    (source)

    Chad Wyatt

    • 30% of new starters left a position in the first 90 days of being onboarded. (The Muse)
    • 86% of job seekers will look at reviews and ratings of a company before they apply for an open position. (Glassdoor)
    • 9 out of 10 job seekers would apply for a position when the employer branding of that company is actively managed. (Workable)
    • 60% of job seekers research an employer on LinkedIn before applying for a role. (Social Media Today)
    • 79% of active job seekers have used social media as a part of their job search in the past year. (Standout CV)
    • 84% of job seekers say that when applying for a job, the reputation of a company as an employer is vital in their decision. (Talent Now)
    • Social media and professional networks are considered more useful for job seekers than job boards, recruitment agencies, events, and ads. (Career Arc)
    • The #1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization. (LinkedIn)

    Employer Branding Stats for Recruiters

    This selection of stats is based on recruiters and talent acquisition in some form:

    A company can attract 50% more qualified applicants with a strong employer brand.

    (source)

    Chad Wyatt

    • 55% of recruiting leaders worldwide have a proactive employer brand strategy. (LinkedIn)
    • 60% of recruiters say that culture fit is the most important factor when deciding on hiring a candidate. (Jobvite)
    • 72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring. (LinkedIn)
    • 68 % of talent acquisition leaders agree that social professional networks are one of the most effective tools for spreading awareness about employer brand. (LinkedIn)
    • Companies with a strong talent brand get a 31% higher InMail (LinkedIn) acceptance rate. (LinkedIn)
    • 59% of recruiting leaders worldwide are investing more in employer branding. (LinkedIn)
    • 80% of Talent Acquisition Managers say that employer branding is a major factor when looking to attract and hire top talent. (LinkedIn)
    • A company can attract 50% more qualified applicants with a strong employer brand. (LinkedIn)
    • A strong employer brand can lead to a 1-2x faster time to hire. (LinkedIn)

    Employer Branding Statistics for Social Media

    Finally, these employer brand stats focus on the social media side of things and how that has an impact:

    76% of companies use social media to communicate their employer brand.

    (source)

    Chad Wyatt

    • 54% of Gen-X job seekers visit the company’s social media channels to evaluate the employer brand. (Career Arc)
    • 48% of Boomers visit the company’s social media channels to evaluate the employer brand. (Career Arc)
    • 51% of employees use Glassdoor for insights into a company. (Social Media Today)
    • 37% of employees use Facebook for insights into a company. (Social Media Today)
    • 36% of employees use Twitter for insights into a company. (Social Media Today)
    • 91% of employers are actively using social media to complement their hiring process. (Standout CV)
    • 48% of Gen Z & Millennials have applied to positions they have found on social media. (PR Newswire)
    • 76% of companies use social media to communicate their employer brand. (TalentLyft)
    • 21% of candidates use Facebook to assess company culture by looking at the content and pictures that are shared. (JobVite)
    • 50% of employees will post about their company on their personal social media accounts. (Weber Shandwick)
    Chad Wyatt
    Chad Wyatthttps://chad-wyatt.com
    Chad Wyatt (MBA) is a professional in the digital marketing industry, specializing in content marketing, SEO, and strategic marketing initiatives. With a track record as a 6-figure marketing entrepreneur, Chad brings a wealth of knowledge and experience and has been recognized by renowned media outlets such as CNN, Business Insider, Yahoo, MSN, Capital One, and AOL, where he has been featured for his industry insights and success stories.

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